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Fujifilm Teases a Compact Medium Format Camera

The power of the GFX100 in the compact form factor of an X100VI?

Wayne Grayson • Mar 17, 2025

Following months of swirling rumors, Fujifilm today confirmed that it the company is set to unveil its next medium format camera. The primary advantage of medium format cameras is that they have large sensors—sensors even larger than full frame cameras. But this new model will differ from the GFX50 and GFX100 medium format shooters that have come before it.

The rumors around Fujifilm's camera have been that it will combine the medium format capability of a GFX100 S II with the size and form factor of Fujifilm's compact rangefinder, the X100VI. The big news today is that it appears Fujifilm has confirmed the rumors with a new teaser video.

In the video above, Fujifilm shows us a glimpse of a hand holding the APS-C sensor X100VI, then a glimpse of a hand holding the medium format GFX100 S II. Then we see both cameras and the hands making motion that looks like the two cameras are about to be smacked together before the video cuts to a shot of a camera in silhouette.

The shrouded camera is clearly smaller and more svelte than the GFX100 S II, but also different in dimensions from the X100VI. But it does appear to confirm that we're getting a new medium format camera in a more compact package.

The expectation is that the new camera will have a 102-megapixel sensor like the GFX100 S II. The other implication of this teaser is that unlike the GFX100 S II, this new medium format camera would be a fixed lens model. The X100VI has a 23mm f/2.8 lens which, because that camera is a cropped sensor, is equivalent to a 35mm lens. According to PetaPixel, this new compact medium format camera is expected to have "a Fujinon Aspherical Lens with Super EBC coating, a 35mm focal length, and an f/4 aperture."

But that's not quite the full story. As is the case with crop sensors, you have to do a bit of math to determine the full-frame equivalent when you drop a lens onto a medium format sensor. As PetaPixel points out, assuming this new camera is using the same 102-megapixel sensor as the GFX 100S II that Fujifilm shows in the above teaser video, "that 35mm lens will deliver a full-frame equivalent focal length of about 28mm."

Combining the form factor of a compact rangefinder with a 102-megapixel medium format sensor is very interesting. There are lots of photographers out there who love medium format and even more who love shooting with a rangefinder style camera. Fujifilm appears to be targeting both of those photographers in an attempt to create an overall larger market for medium format.

A camera like this would likely give a lot of folks considering something like a Leica Q3 pause as well. If this new medium format camera comes in around $3,000 to $5,000, is compact, and offers a much larger sensor than a Q3 at the same focal length, that could very well steal some customers away from Leica.

Fujifilm is set to unveil this new camera later this week and we'll have all the details. Stay tuned.

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