Partner Program
OWC values partnerships of all types. Our Partner Program empowers our resale partners to deliver exceptional solutions for our mutual customers.
Why Partner with OWC?
OWC offers a flexible framework to assist partners in the selection, delivery, and promotion of our OWC solutions worldwide. Partners are recognized through program tiers and receive unique incentives based on their overall contributions, regardless of their route to market. By collaborating with our reseller partner ecosystem, OWC aims to deliver reliable and innovative technology solutions that enhance productivity for our mutual customers.
Comprehensive Solutions for Each Stage of the Digital Pro Workflow
OWC offers a wide range of storage, connectivity, and software solutions. These cutting-edge, high-quality, and durable solutions provide essential support to professionals and creators of all levels. By selling OWC products, you align your business with one of the world’s most trusted names in the end-to-end journey from capture to completion.
Path to Market
Discounted pricing at each partner tier provides enhanced margin for OWC Product SKUs.
Enablement Benefits
- OWC’s Partner Portal
- Sales, Product, and Technology Training
- Early Product Announcements
- World-Class Support
Marketing Benefits
Engage with OWC’s marketing team for:
- Jointly Branded Collateral
- Product Promotions
- Regional and National Events
- Marketing Incentives
Sales Benefits
Each partner has exclusive access to:
- Deal Registration
- Dedicated OWC Partner Manager
- Sales Incentives
Resale Partner Tiers
We provide three distinct program tiers to enable growth opportunities across our partners.
Bronze
Bronze Partners are resellers in our program who meet the threshold for resources, skills and assets to offer OWC solutions.
Silver
Silver Partners are forward-leaning resellers who demonstrate the resources, skills, and assets to accelerate the success of offering OWC solutions.
Gold
Gold Partners are resellers who go above and beyond with top-tier resources, skills, and assets to target larger end-users, volume opportunities, and scale to maximize OWC solutions within their lineup.
FAQs
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Can I buy through distribution or via OWC?
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The answer is both — it depends on your preferred transactional flow! We provide direct relationships with partners and also work with a host of distribution partners. Reach out to your OWC rep to find the best option for you.
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What is required to be granted into a tier?
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Revenue gates are set for each level of partner. As we grow together, you have the opportunity to move up in tier.
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Do you have technical resources?
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Yes! We have technical resources to help discuss our solutions with your customers and support staff.
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Is there a deal registration protection?
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We value all our partners and aim to have an even playing field amongst the reseller community. We provide protected pricing for opportunities on a first in basis for all registered resellers in our program.
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Do you have a dealer portal?
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Yes, we have a portal that is available to all OWC partners.
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How do I become a partner?
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Sign-up here or email us at partners@owc.com.
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Which kinds of partner support do you provide?
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We provide support in a variety of ways including Marketing, Sales, Distribution and more. Your dedicated OWC partner manager will be a one-stop-shop to deliver the necessary resources to maximize the potential of OWC solutions within your organization.
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What kind of training is offered?
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We offer a spectrum of sales training throughout OWC’s capture to completion product line — including lineup overviews to technical deep dives for advanced technology solutions. With a portfolio that supports a large spectrum of end consumers, we’ll tailor your training to ensure your team is prepared for corporations, SMB, creative professionals, education or prosumers. OWC is here to plan for success with your salesforce.
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What is your partner compensation?
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Each partner tier provides enhanced margin benefits in addition to marketing and backend programs to drive your success with OWC solutions when applicable.