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Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today a lower starting cost for installation of a 6Gb/s SSD via the OWC Turnkey Upgrade Installation Program for the Mid-2011 Apple iMac. Starting from less than half the cost of factory SSD options, the OWC program gives mid-2011 iMac owners/buyers the option of having OWC install up to three award winning, SandForce Driven™ OWC Mercury 6G Solid State Drives up to 480GB each and with data rates over 2x faster than factory SSD options. Program options also include a larger capacity hard drive up to 3.0TB and certified Memory Upgrades up to 32GB. 27" iMac owners also have the option of OWC installing the industry’s only eSATA interface and experience data transfer rates up to 600MB/s. OWC’s installation service program offers multiple configuration options starting at $169 with a 48 business hours or less installation turnaround.

OWC Options Create A Better Than Factory Built 2011 iMac
Owners of a 2011 iMac can experience the following benefits from the OWC Upgrade Program and enjoy a superior performing iMac than what is available direct from the factory:

• Over Twice As Fast & Double The Capacity Solid State Drive
  OWC Mercury 6G SSDs offer capacities up to 480GB, up to nearly double the capacity than the single factory 256GB SSD option, and offer read/write speeds in excess of 550MB/s…over twice the performance than the factory 3G speed limited SSDs. Support for a RAID-0 configuration allows data rates of up to 1GB/s (1000MB/s), nearly four times the data performance vs. factory options in available multi-SSD configurations. Depending on other options selected, up to three OWC Mercury 6G SSDs can be installed for a total of up to 1.44TB SSD capacity.
• More ‘Main Bay’ Storage Configuration Options
  iMac owners requiring more storage capacity than the factory stock 500GB-1.0TB hard drive can have OWC replace it with up to a 3.0TB drive for up to 6X greater platter based storage. Or, instead of a traditional hard drive, OWC can add an additional OWC Mercury 6G SSD with up to 480GB capacity to the 3.5" drive bay.
• Additional & Lower Cost Memory Options Than Factory
  OWC can add up to 4X the factory maximum installed RAM with the OWC RAM 32GB option. Or, select from other OWC Memory Upgrade options providing 8GB total RAM starting from $80. For iMac owners only seeking a memory upgrade, OWC Memory Kits for the 2011 iMac are also available with savings up to 77% compared to factory upgrades and come backed by OWC’s free installation videos and lifetime support.
• Only eSATA Interface Option Offered For iMac
  With fast data transfer rates up to 600MB/s, OWC’s external eSATA port option for the 2011 27" iMac lets users take advantage of plentiful and affordable eSATA external drives for data backups and transfers at up to 6X faster than the built in FireWire 800 interface.

“The goal of our Turnkey Upgrade Installation Program for iMacs is to offer customers the most comprehensive choices and support available for a ‘better than new’ iMac ownership experience,” said Larry O’Connor, Founder and CEO, Other World Computing. “Lowering the cost to get into a 6Gb/s SSD increases the opportunity for more iMac owners to unleash the full capability of these exceptional machines while applying those savings to adding more RAM or a larger hard drive to further maximize their iMac’s potential.”

The Turnkey Upgrade Installation Program for 2011 Apple iMac is available for immediate ordering at http://eshop.macsales.com/shop/turnkey/iMac .

For answers to frequently asked questions regarding the program, OWC has created an easy to follow FAQ list at: http://eshop.macsales.com/shop/turnkey/iMac_2011/faq/