Press

Other World Computing (OWC®)http://www.macsales.com, a leading Mac and PC technology company, today announced that it has completed its series of free, step-by-step online installation videos for all available upgrades for MacBook and MacBook Pro machines. Now owners of the earliest 2006 models to the latest 2009 “Unibody” machines can upgrade memory, hard drive and/or optical drive components in as little as 10 minutes for greater performance over factory configurations.

A Faster Mac In 10 Minutes
The OWC series of free online upgrade installation videos for MacBook and MacBook Pro models are rated from an “Easy” to “Straightforward” level and can be performed at home as quickly as an estimated 10-minute installation time. The complete series of installation videos for MacBook and MacBook Pros, as well as videos for Mac tower, desktop, and iPod battery installs is available at: http://eshop.macsales.com/installvideos/

“One of OWC’s founding principles is to maximize the usefulness of existing resources. Whether a customer has a legacy Mac or the latest machine, these videos are an invaluable resource for getting greater performance from their Mac and/or extending its useful life,” said Larry O’Connor, CEO, OWC. “With the typical service center charging upwards of $80 for an easy memory install, MacBook and MacBook Pro owners can save both time and money by utilizing this free resource.”

Memory Upgrades From $29.79, 7200RPM Hard Drives From $64.99
OWC Memory Upgrade Kits priced starting at $29.79 are available up to 8GB for MacBook and MacBook Pro models and are backed with a Money Back Guarantee and OWC’s Lifetime Advance Replacement Warranty. Additional money savings are also available through OWC’s Rebate program, which provides $5.00 Cash Back per 1GB Apple Factory Standard memory module.

Upgrading the internal hard drive can also make MacBook and MacBook Pro machines faster. Prices start at $64.99 for a 250GB 7200RPM drive, with the most popular upgrades including a 320GB 7200RPM drive priced at $84.99 and a 500GB 7200RPM drive priced at $149.99. In addition, MacBook and MacBook Pro owners that purchase a new hard drive from OWC also enjoy the benefit of keeping their existing drive, which can be used as a temporary backup drive, converted into an external storage solution, or sent to OWC for a cash back trade-in.

For a complete list of upgrades for MacBook and MacBook Pro models, visit: http://eshop.macsales.com/shop/memory/Apple_MacBook_MacBook_Pro/Upgrade

OWC - The Trusted Name in Mac Memory
OWC memory upgrades are available from 16MB up to 32GB for nearly every current and past Apple notebook and desktop computer manufactured during the past twenty years, including Mac Pro Xeon, iMac, PowerMac, Xserve, iBook, and PowerBook computers. By maintaining an active state-of-the-art test lab, OWC can ensure its memory upgrades offer the highest product quality and reliability and backs them with a Lifetime Advance Replacement Warranty and Money Back Guarantee.

OWC’s independent memory benchmarks testing on a wide variety of Mac computers consistently demonstrates having more memory provides higher real-world performance. OWC memory performance gains are even more apparent when using memory intensive applications, such as audio/video, photo, 3D modeling, gaming and other applications, where OWC memory upgrades offer the best performance for the investment. The full OWC Memory line, as well as a compatibility guide which directs customers to the correct upgrades for each specific Apple model, can be found online at: http://eshop.macsales.com/shop...