Press

Other World Computing (OWC), a leading zero emissions Mac and PC technology company, today announced a new 1TB OWC Aura SSD specifically developed for upgrading the capacity and speed of 2012-Early 2013 MacBook Pros with Retina Display. OWC Aura 6G SSD delivers peak transfer rates up to 555/530 MB/s read/write for high-speed production, audio, film, photo and graphic workflows.

Leveraging more than two decades of experience in developing award-winning computer upgrades and enhancement products, OWC offers the 1TB Aura SSD upgrade with compelling features including:

• Industry leading controller technologies on board for reliable performance
• Engineered for Mac - no extra software or hacks needed
• One of the fastest internal SSDs available
• Designed and assembled in the USA
• Maintains peak performance--won't slow down with use
• Lab tested for compatibility, speed, and reliability
• Easy DIY installation with step-by-step install videos
• 24/7 award-winning technical support

Bonus: Use your original SSD as a portable USB 3.0 drive
As an added bonus, the original internal factory drive can be repurposed in OWC's sleek, award-winning Envoy external enclosure included with complete DIY Kits to create a new, blazing-fast external USB 3.0 drive.

According to IHS iSuppli, a leading market research firm, SSD shipments are expected to grow by 50 percent in 2014 and will reach 260 million units in the next three years.

"The SSD market is being driven by the growing demand for digital content," explained Larry O'Connor, Founder and CEO, OWC. "Over the years, MacBook Pro users who have been downloading new applications and the latest versions of the creativity tools that come with their systems are having a hard time maintaining the recommended 15 percent free space on their drives to sustain optimal performance. Aura SSD drive upgrades are an easy and economical option for increasing their capacity as well as gaining higher performance, enhanced functionality and increased reliability, compared to purchasing a new laptop."

Pricing and Availability:
OWC's Aura SSDs for MacBook Pro with Retina Display (2012-Early 2013) are available for immediate ordering in the following configurations:

Also Available:

Aura SSD and Aura Pro SSD upgrades are also available for Apple MacBook Air 2010, 2011, and 2012 models, More information and immediate availability for the new Aura SSDs and OWC's full line of SSDs for MacBook Air and Retina models 2008-2013 is available online.

Visit the OWC Mac Selection Guide where you can easily find an OWC SSD for nearly every Apple Mac model.

Performance Plus Reliability - Built in the USA
Backed by a 3-year limited warranty, OWC Aura SSDs are engineered to deliver consistent reliability well into the future. Designed and built in the USA from domestic and foreign parts, OWC's Aura SSDs are custom engineered for use with MacBook Air and MacBook Pro with Retina display models.

OWC's Industry Awards Include:
– Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2013
– Reseller Ratings Elite Member 2009-2014
– Better Business Bureau Top Rating of A+ 2010-2014
– About.com Readers' Choice Award winner for best Mac Peripheral Reseller
– Business Intelligence Group 2013 Green Tech Company of the Year
– American Business Awards "Stevie" Gold (2012) and Silver (2014)