Press

Other World Computing (OWC®) http://www.macsales.com, a leading Mac and PC technology company, has added two new free, step-by-step installation videos to its comprehensive library of step-by-step guides to assist owners of new Apple MacBook 13" and MacBook Pro 15" models with hard drive and memory upgrades for greater performance over factory configurations.

The free online installation videos for both hard drive and OWC memory upgrades for the latest MacBook and MacBook Pro models are rated at an “Easy” level, and can be performed at home with an estimated 15-minute installation time. These new installation videos, as well as installation videos for existing MacBook and MacBook Pro models, are available via OWC’s MacBook/MacBook Pro upgrade page at: http://eshop.macsales.com/shop/memory/Apple_MacBook_MacBook_Pro/Upgrade

Save Money, Get Better Performance Over Factory Options

OWC offers new and existing model MacBook and MacBook Pro owners a full selection of cost-effective 2.5" SATA internal hard drive and OWC Memory Upgrade Kits to increase performance over the factory stock configuration. Prices start at $57.99 for a 200GB 5400RPM drive, with the most popular upgrades including a 320GB 7200RPM drive priced at $114.99 and a 500GB 5400RPM drive priced at $179.99. OWC hard drive upgrades often cost far less than similar options installed at the factory, as well as offering a longer warranty.

In addition, MacBook and MacBook Pro owners that purchase a new drive from OWC also enjoy the benefit of keeping their existing drive, which can be used as a temporary backup drive, converted into an external storage solution, or sent to OWC for a cash back trade-in.

OWC Memory Upgrade Kits are available up to 4.0GB for the latest as well as existing MacBook and MacBook Pro models and are backed with a Money Back Guarantee and OWC’s Lifetime Advance Replacement Warranty. Additional money savings are also available through OWC’s trade-in program, which provides $15.00 Cash Back per 1.0GB Apple Factory Standard memory module. For information on memory rebates on MacBook and MacBook Pros, see:
http://eshop.macsales.com/money-back-rebate/macbook-memory-harddrive#macbooks

OWC DDR3 Memory Upgrades for Late 2008 Unibody MacBook 13" and MacBook Pro 15" models:

• 2.0GB DDR3 Memory Upgrade - $ 65.99 (single 2GB memory module)
• 4.0GB DDR3 Memory Upgrade Kit - $129.99 (matched pair of 2GB memory modules)

OWC DDR2 Memory Upgrade Kits For MacBook 13", MacBook Pro 15", and MacBook Pro 17" models:
2.0GB Upgrade Kit - $33.99
3.0GB Upgrade Kit - $50.99
4.0GB Upgrade Kit - $67.99
4.0GB Upgrade Kit CAS 4 High-Performance - $72.99

For a complete list of hard drive and memory upgrades for previously announced MacBook and MacBook Pro models, as well as the Late 2008 Unibody MacBook and MacBook Pro models, visit :
http://eshop.macsales.com/shop/memory/Apple_MacBook_MacBook_Pro/Upgrade

The Value And Support Source For Mac Owners

“At OWC, we want to provide customers with all the tools they need to make the most out of the Macs they have – including high quality, value priced upgrade kits and toolkits; free step-by-step installation videos; free US-based technical support; rebate programs; and enclosures that give a second life to upgraded parts,” said Larry O’Connor, President, OWC. “Our mission is to enhance the performance of the newest Macs, as well as breathe new life into legacy Macs to maximize their value.”