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OWC Joins the Music Showcasing Innovative Connectivity and Storage Solutions at SXSW 2022

Tech leader will be part of the Official SXSW panel for MUSIC MATTERS! presented by Give A Note Foundation & Artist For Artist and full product showcase at The Jam in the Van Experience in Austin

Mar 1, 2022 | Woodstock, IL

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OWC®, the premier zero-emissions Mac and PC technology company, and a respected provider of Memory, External Drives, SSDs, Mac & PC docking solutions, Network Attached Storage and Performance Upgrade Kits, announces today announced it will participate in a panel for MUSIC MATTERS! Presented by Give A Note Foundation and Artist For Artist on Friday, March 18 at SXSW 2022. OWC will also be supporting Jam in the Van at SXSW 2022 as its sponsor. OWC will give daily prizes and showcase its latest products for film, media, and music creators on March 16-20.

MUSIC MATTERS! presented by Give A Note Foundation & Artist For Artist
Give A Note Foundation is a 501(c)(3) that supports equitable opportunities in music education through tech and innovation. The two events will inform festival attendees why ‘MUSIC MATTERS!’ and raise funds for Give A Note’s work across the country. The Official SXSW Showcase is free and open to the public at the Outdoor Stage at Lady Bird Lake with Sammy Hagar & The Circle, The Warning, The Dumes and Jane N’ The Jungle. The Panel Discussion is for SXSW Badgeholders to enjoy in the Austin Convention Center on a limited first-come, first-serve basis.

Official SXSW Panel @ Austin Convention Center (Room 12AB - ACC)
Friday, March 18
11:30 am – 12:30 pm

Moderated by CNN’s Audrey Irvine, “Transforming Equity In Music For The Next Gen” panelists announced so far include Steve Molitz, Head of Music / Lead Composer, Saber Interactive (World War Z, Evil Dead: The Game, NBA 2K Playgrounds, SnowRunner), Melissa Salguero, GRAMMY Music Educator (Wings Academy NYC), Rick Van Dyne, Vice President, OWC (Other World Computing), and Dany Villarreal of The Warning who will discuss how technology is transforming and shaping the 21st-century classroom to inspire the next generation of music creators.

For more information, check SXSW’s panel listings.

Official SXSW Showcase @ Outdoor Stage at Lady Bird Lake
Friday, March 18
4 pm - 10 pm

Both festival attendees and supporters at home can text MUSIC to 707070 or visit pledge.to/music to donate to Give A Note Foundation. For the latest event news, follow @GiveaNote and @afamgmt.

Jam in the Van Experience Live Music, Comedy & More Benefiting the SIMS Foundation

OWC puts the pedal to the metal with Jam in the Van, a solar-powered mobile recording studio and YouTube Channel, to provide bands with an opportunity to win an ultimate product package, which will include OWC’s latest tech offerings for music creators. Jam in the Van returns to Austin for five days of live music, comedy, and good times, benefitting the SIMS Foundation from March 16 – 20 at the Armadillo Den.

At the sprawling South Austin hangout, Armadillo Den, the event will feature live performances at the Jam in the Van Stage and outdoor stage from noon to 10:30 pm, daily. Featuring a lineup of over forty bands and the culmination of JITV’s annual Battle of the Bands contest, the schedule includes Delta Spirit, Susto, The Wild Feathers, Stoplight Observations, BLACKSTARKIDS, The Suffers, and many more. The event is free and open to the public. Additionally, in the bar’s indoor stage upstairs, nightly comedy showcases featuring popular local and headlining acts will run until 2 am. Throughout the week, attendees can partake in raffles and drink and food specials that benefit SIMS.

OWC will present award-winning external hard drive solutions, expansion products, docking and connectivity solutions. OWC products are designed to enable users to get the most from their technology. Whether in an office, studio, classroom or on the go. Allowing Jam in the Van attendees to experience first-hand the products made to keep their workflow connected and their creations secure.

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About OWC

Founded in 1988, Other World Computing (OWC), is a trusted provider of premium technology solutions tailored to enable creators and tech enthusiasts to bring their unique visions to life. The company develops high-performance end-to-end tools catering to a global community of creators at all levels of their craft, from Capture to Creation to Collaboration. The mission of extending the useful life of existing technology is a demonstration of the company's commitment to a more sustainable world. The core value of Other World Computing is to design and manufacture industry-leading products that deliver excellence and are built to last for minimal environmental impact.

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Company Contact

Chris Kooistra

ckooistra@owc.com