Press

Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, today introduced the OWC DIY Kit for 2011 27" iMac models. The kit enables owners to add a high-performance SSD in addition to existing factory hard drive. Fully supported with a step-by-step video, users can add an OWC Mercury 6G SSD up to 480GB in capacity starting from $99.97 and enjoy near instantaneous booting and application launches along with an incredible boost to overall system and application performance thanks to data rates of up to 559MB/s. While OWC highly recommends its Mercury SSDs for the Apple iMac, this kit is fully compatible with all 2.5" Serial ATA SSDs.

OWC DIY Kit for 2011 27" iMac Includes:

• Newer Technology 11-Piece Toolkit
• NewerTech Microfiber Pro Cleaning Cloth
• iMac to SSD SATA 6Gb/s cable
• iMac to SSD power cable & adapter
• 2 suction cups for the outer glass removal
• Thermal safe adhesive mounting set

Availability, Pricing
The OWC DIY Kit for 2011 27" iMac models is available for immediate ordering at the discounted price of $44.99 direct from OWC's ecommerce portal, www.macsales.com.

Double the Factory RAM
To complement the improved drive performance that the OWC DIY Kit provides, 27" iMac owners can also choose to add up to double the factory RAM with OWC's 32GB 'MaxRAM' Kit. Same-sized factory memory upgrades of 8GB and 16GB are also available from OWC with savings up to 84 percent compared to factory upgrade costs and come backed by OWC's free installation videos and lifetime warranty.

Let the OWC Pros DIFY
If, after watching the how-to video, iMac owners are not fully confident of their ability to add an SSD to their 2011 27" iMac, they can choose to have OWC "Do It For You" via their Turnkey Upgrade Installation Program. Starting from less than half the cost of factory SSD options, iMac owners can have OWC professionally install up to three award-winning OWC Mercury Solid State Drives up to 480GB each and with data rates over 2x faster than factory SSD options. Program options also include a larger capacity hard drive up to 4.0TB and certified Memory Upgrades up to 32GB. 27" iMac owners also have the option of OWC installing the industry's only eSATA interface and experience data transfer rates up to 600MB/s. OWC's installation service program offers multiple configuration options starting at $169 with a 48 business hours or less installation turnaround.

"Ever since we announced our Turnkey Program for the iMac in July 2010, there's been a huge demand from iMac owners asking us to create a DIY kit," said Larry O'Connor, Founder and CEO, Other World Computing. "This kit, and it's really a solution with the how-to video, enables ambitious 'do-it-yourself' iMac users to completely transform their machine with performance they cannot obtain from the factory. We offer the Turnkey program because adding a drive to the iMac is a challenging upgrade. I am pleased we're now offering this DIY Kit to meet the demand of users who are up for this challenge."