Press

Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, today introduced the OWC DIY Kit for 2010 27" iMac models. The kit enables owners to add a high-performance SSD in addition to the existing factory hard drive. Fully supported with a step-by-step video, iMac users can add an OWC Mercury Electra 3G SSD up to 480GB in capacity – nearly double the optional factory SSD 256GB capacity - starting from $49.99 and enjoy near instantaneous booting and application launches along with an incredible boost to overall system and application performance thanks to data rates of up to 272MB/s. While OWC highly recommends its Mercury Electra 3G SSD for the Apple iMac, this kit is fully compatible with all 2.5" Serial ATA SSDs.

OWC DIY Kit for 2010 27" iMac Includes:

• Newer Technology 11-Piece Toolkit
• NewerTech Microfiber Pro Cleaning Cloth
• iMac to SSD SATA 3Gb/s data cable
• iMac to SSD/HDD power "Y" cable
• 2 suction cups for the outer glass removal
• Thermal safe adhesive mounting set

Availability, Pricing
The OWC DIY Kit for 2010 27" iMac models is available for immediate ordering at the discounted price of $44.99 direct from OWC's ecommerce portal, www.macsales.com.

Double the Factory RAM
To complement the improved drive performance that the OWC DIY Kit provides, 27" iMac owners can also choose to add up to double the factory RAM with OWC's 32GB MaxRAM® Kit. Same-sized factory memory upgrades of 8GB and 16GB are also available from OWC with savings up to 84 percent compared to factory upgrade costs and come backed by OWC's free installation videos and lifetime warranty.

Let the OWC Pros DIFY
If, after watching the how-to video, 2010 27" iMac owners are not fully confident of their ability to add an SSD to their machine, they can choose to have OWC "Do It For You" via their Turnkey Upgrade Installation Program. Starting from less than half the cost of factory SSD options, iMac owners can have OWC professionally install up to three award-winning OWC Mercury Solid State Drives up to 480GB each and with data rates over 2x faster than factory SSD options. Program options also include a larger capacity hard drive up to 4.0TB and certified Memory Upgrades up to 32GB. 27" iMac owners also have the option of OWC installing the industry's only eSATA interface and experience data transfer rates up to 300MB/s. OWC's installation service program offers multiple configuration options starting at $169 with a 48 business hours or less installation turnaround.

"This DIY Kit rewards 2010 27" iMac owners for patiently waiting to add a SSD to their machine," said Larry O'Connor, Founder and CEO, Other World Computing. "The only factory SSD option was 256GB, so owners can now choose the SSD size they want, from 30GB all the way up to 480GB for nearly double the maximum factory SSD storage capacity as well as dramatically faster system performance. "