Press

Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, has added a new step-by-step installation video to its comprehensive free online “how to” library to assist owners of the new Mid 2010 Apple 21.5" and 27" iMac models with performing a memory upgrade installation to achieve greater system performance. The procedure is rated at an “Easy” level and can be performed at home in 10 minutes. To view the video, visit: http://eshop.macsales.com/installvideos/imac_mid_2010_mem/

The new video announcement compliments the recently announced OWC Memory Upgrade Kits for the new Mid 2010 iMacs which offer upgrade options not available from the factory, savings up to 50% compared to same size factory installed options, and quality assurance from a Lifetime Advance Replacement Warranty and Money Back Guarantee. For a complete listing of memory upgrades for the new Mid 2010 iMac starting from $99, please visit:
http://eshop.macsales.com/shop/apple/memory/iMac

Comprehensive Video Library For Nearly Any Upgrade Need
The new video joins OWC’s expansive series of instructional videos for upgrading memory in a wide array of Macs introduced over the past decade, as well as installation videos for adding hard drives, SSDs, optical drives, accelerators, and PCI cards to various Macs and batteries to iPods. For a complete listing of all OWC installation videos, visit: http://eshop.macsales.com/installvideos/

Complete Source For All Upgrade Needs
In addition to its free video guides, OWC also offers iMac and other Mac model owners “one stop shop” convenience for all upgrade needs. To see what kind of speed improvement OWC upgrades offer over stock configurations, OWC provides complete performance testing benchmarks at http://eshop.macsales.com/shop/apple/memory/Macbook_Memory_Benchmarks.

Award-winning, Lifetime Guaranteed OWC brand memory upgrades are available from 16MB up to 96GB for nearly every current and past Apple notebook and desktop computer manufactured over the past two decades. A compatibility guide, which directs customers to the correct upgrades for each specific Apple model, can be found online at: http://eshop.macsales.com/shop/apple/memory

And to make installing OWC memory into any Mac a breeze, OWC offers the NewerTech 11-Piece Portable Toolkit (http://eshop.macsales.com/item/Newer Technology/TOOLKIT11/) which includes all the tools necessary to open laptop computers, small electronics, and iPods.

“OWC is dedicated to providing technology users with the support and products they need to get the most usefulness out of their investment,” said Larry O’Connor, Founder and CEO, Other World Computing. “With free videos, free US-based lifetime technical support, and products that give a second life to replaced parts, OWC is the one stop value upgrade source.”