Press

Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today its popular OWC Do-It-Yourself (DIY) Storage Upgrade Kits now offer up to 1.5TB of storage/backup capacity-over 50 percent more than factory offered-for the latest 2012 MacBook® Pros, all Apple MacBook Unibody models from 2008 and later, PC notebooks, and certain Xbox and PS3 gaming systems. OWC also offers DIY Kits up to 1.0TB and OWC SSD based choices up to 960GB for nearly every MacBook, MacBook Pro, and Mac mini.

Solves Hard Drive Space Shortage
For many computer users, once hard drive space starts getting tight, they feel they have no other choice than to replace their entire machine. They often aren't aware they can upgrade the internal drive themselves and what is required to get the job done. OWC DIY Kits are the cost-effective answer to this problem and offer complete, easy-to-install choices starting at $52.50 that can provide enough space for holding up to 1.5 million JPEG photos, 750 DVD movies, 115 hours of digital video, or 526,000 MP3 songs.

OWC DIY Storage Upgrade Kits Feature:

• 2.5" SATA Hard Disk Drive up to 1.5TB or OWC Mercury Solid State Drive up to 960GB
• OWC brand FireWire®, USB 3.0, and/or USB 2.0 bus-powered 2.5" portable external enclosure to re-use the replaced internal hard disk as a 'new' pocket-sized external drive
• All supported interface cables for transferring data from the old internal drive to the new drive, plus helpful data transfer instructions at: http://eshop.macsales.com/tech_center/tech_tips/sparedrive.cfm
• Five-piece installation toolkit with everything needed to complete the installation
• Free 'how-to' online videos at http://www.macsales.com/installvideos

Saves Money and the Environment
By purchasing an OWC DIY Kit, customers can save up to 40% versus buying all the included components separately. Additionally, by continuing to use their 'old' drive by installing it into the provided OWC enclosure for a 'new' pocket-sized portable external drive, customers can save both money and the environment by re-using their 'old' hard drive instead of throwing a useful drive into a landfill.

Availability and Pricing
The OWC DIY SSD Storage Upgrade Kits are available immediately from OWC priced starting at $52.50 at http://eshop.macsales.com/shop/hard-drives/2.5-Notebook/SATA/DIY and are compatible with Mac or PC notebooks, Mac mini computers and various gaming systems. Select kits include a $100 retail value disk utility software bundle.

"OWC DIY Storage Upgrade Kits solve the dilemma faced by many computer users: their machine is fine for their needs, but hard drive space is nearly depleted," said Larry O'Connor, Founder and CEO, Other World Computing. "By including installation tools and 'how-to' resources, we've provided an affordable, DIY easy solution that can postpone premature and costly machine replacement."

Add A Second Drive for Up to 2.5TB Capacity
2008 and later MacBook and MacBook Pro owners seeking to maximize their machine's internal storage/backup capacity can replace the internal SuperDrive with the OWC Data Doubler and add a second drive for up to a total of 2.5TB of capacity. The custom engineered, blue anodized aluminum bracket makes it easy to create unique internal storage configurations. Installed drives are recognized like any other high speed SATA storage device and can be set up and partitioned using the Apple Disk Utility Program.

Just a few of the configuration options made possible with Data Doubler:

• Creating an individual volume with its own desktop icon.
• Combining a new drive with the existing internal drive for one larger volume (SPAN).
• Combining a new matching drive with existing internal for high-performance RAID-0 Stripe volume.
• Configuring a new drive as a Time Machine® backup drive.
• Formatting one drive for the Mac OS and the other dedicated for Windows.