Press

Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today through its MaxRAM program the immediate availability of 8GB and 16GB OWC Memory Upgrade Kits that enable owners of 2010 Mac mini, MacBook 13", and MacBook Pro 13" computers to add up to 16GB of RAM — up to double the previous listed maximum capacity of 8GB. Like all OWC Memory Upgrade Kits, a 'how-to' install video and OWC Lifetime warranty are included for each Mac model.

OWC Lab Proves 16GB Capability
By maintaining its own on-site lab with the industry's most extensive collection of Apple Macintosh computers, second only to Apple itself, OWC is uniquely positioned to perform ongoing testing and development of memory upgrade kits for Macs made over the past 25 years. This capability enabled OWC engineers to test confirm 2010 Mac mini, MacBook 13", and MacBook Pro 13" computers are MaxRAM Certified for the following hardware and software conditions:

• Mac mini (Mid 2010)/Mac mini Server (Mid 2010) - Model ID: Macmini4,1
• 13" MacBook (Mid 2010) - Model ID: MacBoook7,1
• 13" MacBook Pro (Mid 2010) - Model ID: MacBookPro7,1
• Mac OS X 10.7.5 or later is installed

OWC MaxRAM Memory Upgrades for 2010 Mac mini, MacBook 13", and MacBook Pro 13" computers:

• 8GB (1 x 8GB) PC3-8500 DDR3 1066MHz Upgrade Kit with Lifetime Warranty. $51.99
  Add to one existing factory installed memory module for up to 12GB total memory.
  
  
• 16GB (2 x 8GB) PC3-8500 DDR3 1066MHz Upgrade Kit with Lifetime Warranty. $99.00
  Replaces both existing factory installed modules for 16GB total memory.

Customers can enjoy additional savings by utilizing OWC's Memory Trade-in Rebate Program and receive cash back for their original Apple factory memory modules.

Mac mini and MacBook owners who are unsure if their machine is among those that can be expanded can consult a helpful guide OWC has created to help Mac owners determine their machine's Model ID. OWC also offers a complete online memory guide that assists tower, desktop, and notebook Mac owners in quickly determining the available memory options for nearly any Mac model.

Mac mini and MacBook owners of machines that cannot be expanded to 16GB and/or are running up to OS 10.7.4 can still upgrade memory up to 8GB via OWC's 2 x 4GB kit.

Maximum Memory Recommended for OS X Lion Users
While Apple's official minimum RAM requirement for OS X Lion is 2GB, industry experts agree 4GB of RAM is the minimum that should be installed for optimum performance of typical daily computer usage. For more advanced uses such as graphics production, A/V editing, and/or running a virtual machine, 8GB and more installed RAM is highly recommended for maximum performance benefit.

"We're quite pleased to offer owners of these specific 2010 machines the ability to double the amount of memory previously thought to be the maximum," said Larry O'Connor, Founder and CEO, Other World Computing. "Adding more memory is one of the easiest and most cost effective upgrades a computer owner can make. It allows applications to operate more efficiently by unleashing the processing power of any machine."

OWC - The Source for Mac Memory
In addition to the new 16GB MaxRAM upgrades for the 2010 Mac mini, MacBook 13", and MacBook Pro 13" computers, OWC memory upgrades are available from 16MB to 128GB for nearly every current and past Apple notebook and desktop computer manufactured during the past two decades, including Mac Pro Xeon, iMac, MacBook, MacBook Pro, PowerMac, Xserve, iBook, and PowerBook computers.