Press

Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today the immediate availability of high performance OWC PC3-10600 DDR3 1333MHz Memory Upgrade Kits for the new Mid 2011 iMac® models introduced by Apple® yesterday. OWC's first-to-market kits that offer up to 16GB with savings up to 65% compared to factory options; as well as memory configurations not offered as factory build options, are 'MaxRAM' lab performance certified and quality assurance backed by a Lifetime Advance Replacement Warranty and Money Back Guarantee.

OWC Memory Upgrades Offer More RAM Configuration Options:

• OWC 8GB DDR3 1333MHz Memory Kit (2 x 4GB) for all Mid 2011 iMac models - $104.99
  47% savings vs. $200.00 factory 8GB option or as low as $78.99 after OWC offered factory memory trade-in rebate. Replaces both existing 2GB modules for 8GB of total memory.
• 12GB RAM Configuration for all Mid 2011 iMac models
  Not offered as a factory option. Add the OWC 8GB Memory Kit (2 x 4GB memory modules) to factory installed base 4GB RAM for a total of 12GB RAM. Compared to $200 factory 8GB (2 x 4GB) option, OWC 8GB upgrade kit delivers 50% more RAM for 47% lower cost.
• OWC 16GB DDR3 1333MHz Memory Kit (4 x 4GB) for all Mid 2011 iMac models - $207.99
  65% savings vs. $600.00 factory 27" option or as low as $181.99 after OWC offered factory memory trade-in rebate. Not offered as a factory option for 21.5" iMac.

For more information on the full line of memory upgrades for Apple iMac, visit:
http://eshop.macsales.com/shop/apple/memory/iMac

Additional Savings Through OWC Rebate Program
In addition to the savings offered by OWC Upgrades, Mid 2011 iMac users also retain their original factory memory modules that can either be set aside for future use or sent to OWC for a cash back trade-in of up to $26 per Apple factory 2 x 2GB memory module pair. For more information on OWC's rebate program, visit: http://eshop.macsales.com/shop/trade-in-rebate

"It just makes good financial and performance sense to upgrade these new iMacs with OWC Memory Kits versus the factory options," said Larry O'Connor, Founder and CEO, Other World Computing. "With savings up to over $400 on same size upgrades and offering options not available from the factory, we like to think OWC should be the 'first stop shop' for new iMac owners."

OWC Lab Confirms Performance for All Configurations Offered
By maintaining its own lab of nearly every Apple Mac model ever made, including all of the latest Mid 2011 iMac models, OWC continues its first-to-market streak as the first independent provider to test, confirm and ship memory kits that exceed the factory memory build options offered. OWC Memory Upgrade Kits for Mid 2011 iMacs are engineered with premium quality components for cool, reliable operation that meets, if not exceeds, Apple Design Specifications, and are fully RoHS and JEDEC compliant. For more information on the OWC Memory Testing Lab, visit: http://eshop.macsales.com/memory/OWC_Test_Lab

Free 'How To' Videos for Easy Installation
OWC's extensive online library of video installation guides make adding memory, drives, and other upgrades a breeze by providing step-by-step instructions that explain in detail the upgrade process from start to finish. These videos, available for free viewing via OWC's website, are available for nearly every Apple iMac, Mac mini, Mac Pro, PowerMac®, MacBook®, MacBook Pro, and PowerBook® model made. To view OWC's free, step-by-step installation videos, visit: http://eshop.macsales.com/installvideos/

OWC - The Trusted Name in Mac Memory
OWC's independent memory benchmark testing
(http://eshop.macsales.com/shop/apple/memory/Macbook_Memory_Benchmarks) Up To 100X Greater Data Protection on a wide variety of Mac computers consistently demonstrates having more memory provides higher real-world performance. OWC memory performance gains are even more apparent when using memory intensive applications, such as audio/video, photo, 3D modeling, gaming and other applications, where OWC memory upgrades offer the best performance for the investment. The full OWC Memory line, as well as a compatibility guide which directs customers to the correct upgrades for each specific Apple model, can be found online at: http://eshop.macsales.com/shop/apple/memory/