Press

Other World Computing (OWC®) http://www.macsales.com, a leading Mac and PC technology company, announced today a 4GB DDR3 OWC Memory Upgrade Kit for Apple’s new MacBook 13” and MacBook Pro 15” models, which were announced yesterday (October 14, 2008) and are just starting to ship. OWC Memory is also available in modules and kits of up to 4GB for all previous MacBook and MacBook Pro models, as well as for nearly every current and past Apple computer model.

OWC Kit pricing for upgrading new MacBook 13” and MacBook Pro 15” models:

• 4GB DDR3 Memory Upgrade Kit - $139.99 (matched pair of 2GB memory modules)

OWC Memory is also available immediately for all previous Core 2 Duo MacBook and MacBook Pro models, including the still offered MacBook “White” 2.1GHz, in a 4GB DDR2 Memory Upgrade Kit (matched pair of 2GB memory modules), priced at $69.99. Additional memory savings are also available for customers who take advantage of OWC’s trade-in program, which provides $7.50 Cash Back per 1.0GB Apple Factory Standard memory module.

In addition to memory, OWC offers MacBook and MacBook Pro owners a full selection of 5400RPM and 7200RPM internal hard drive options in capacities up to 500GB to upgrade/replace their factory stock drives. Prices start at $59.99 for a 200GB 5400RPM drive, with the most popular upgrades including a 320GB 7200RPM drive priced at $119.99 and a 500GB 5400RPM drive priced at $179.99.

For more information on OWC Memory and Hard Drives for the new MacBook and MacBook Pro and to order, please visit:
http://eshop.macsales.com/shop/memory/Apple_MacBook_MacBook_Pro/Upgrade br/>
OWC - The Expert in Mac Memory

For the past 20 years, OWC has offered high quality, high performance memory upgrades for Macintosh computers. OWC’s independent memory benchmark testing on a wide variety of Macintosh computers consistently demonstrates having more memory provides higher real-world performance. OWC memory performance gains are even more apparent when using memory intensive applications, such as audio/video, photo, 3D modeling, gaming and other applications, where OWC memory upgrades offer the best performance for the investment.

Reap the Full Benefits of Apple’s MacBook and MacBook Pro Laptops

“OWC is all about maximizing performance, and as our real-world testing illustrates, more memory makes an impressively tremendous difference,” said Larry O’Connor, President, OWC. “Installing the full 4GB of memory lets you truly reap the full performance of Apple’s MacBook and MacBook Pro systems.”

OWC is an Apple Developer Connection Premiere member and OWC brand memory upgrades meet Apple’s electrical and mechanical design requirements. OWC maintains an active state-of-the-art test lab to ensure the highest product quality and reliability. Its modules provide a lifetime of high-performance, reliable operation, backed with a Money Back Guarantee and OWC’s Lifetime Advance Replacement Warranty.

OWC also offers a full line of memory for upgrading nearly every Apple model made in the last twenty years, including Mac Pro Xeon, iMac, PowerMac, Xserve, iBook, and PowerBook computers. The full OWC Memory line, as well as a compatibility guide which directs customers to the correct upgrades for each specific Apple model, can be found online at: http://eshop.macsales.com/shop/apple/memory/.